Nowadays, offering a top-notch quality coffee, priding of various flavours and aromas, or delivering the best possible service simply isn’t enough. If nobody knows about all the perks your coffee shop has to offer, then your business is doomed to failure.
However, investing in your marketing efforts can help you increase your visibility and reach more potential customers.
Keep on reading to discover practical and proven marketing strategies that you can implement right away and bring your business to another level.
1. Create interactive content
Interactive content is an excellent way to engage your audience and offer them something more than regular blog articles and social media posts. Besides, offering various options to consume your content gives you a chance to reach more people and make them come back for more.
Therefore, make sure you use quizzes, polls, and assessments to entertain your followers and interact with them. For instance, you can create a quiz with some useful tools where your customers may discover what type of coffee lover they are. Also, you can create a poll to ask your followers something about their favourite drink.
There are numerous options when it comes to interactive content that every coffee shop should leverage.
2. Use live video
Live video is an integral part of every successful marketing strategy now. Instagram Stories and Facebook Live are great tools to build awareness about your brand and establish relationships with your customers. Statistics reveal that 80% of buyers would rather watch live video from a brand than read a blog or consume static social posts.
Fortunately, there are many ways you can use this strategy to engage your fans. For example, you can show your customers what’s happening behind the scenes and how you prepare the coffee. Likewise, you can promote new flavours or give your audience a chance to get to know your team.
Live video is an essential element of your coffee shop marketing strategy in case you want to increase brand awareness and engagement.
3. Social proof is a must
According to the Nielsen Consumer Trust Index, 92% of consumers trust organic user-generated content more than they trust traditional advertising. User-generated content comprehends comments of your customers, their reviews, videos, selfies with your product, basically any kind of content generated by customers, as the name implies.
Therefore, encourage your clients to write positive reviews on your Google or Facebook Business Page. Try to make this process as easy as possible. Also, think about organising a contest where every participant shares on social media their impressions about your coffee shop.
Make sure you gather as much social proof as possible because this is one of the most effective marketing forms that will help you generate more profit.
4. Build your email list
Building your email list is a necessary strategy for every successful coffee shop. That way, with each email subscriber you get more leads into your sales funnel and more opportunities to share promotions and build quality relationships with your customers.
A great strategy to grow your email list and get new subscribers is a free Wi-Fi. When your customers come to your coffee shop, they need to leave their email address in order to access the free Wi-Fi.
However, don’t just use your email list to send promotions and special offers. Instead, try to offer your audience a real value they can benefit from. So, think about everyday challenges your followers face and share some useful tips to overcome them. This will definitely make your coffee shop stand out.
5. Polish your Instagram strategy
As Hootsuite states, one billion people use Instagram. Therefore, it is a perfect social network for attracting new coffee lovers and showcasing everything your brand has to offer. Likewise, it is an ideal occasion to show the human side of your business.
There are several ways you can polish your Instagram strategy:
– Hashtags are a must! Make sure you use popular and relevant hashtags in your descriptions, so new followers can easily find you. Hashtagify.me can help you discover the best ones for your coffee shop.
– Don’t forget to always reply to customers’ comments and reposting their posts related to your brand. This will make your business more personable and relatable.
– Be consistent in your Instagram marketing efforts, meaning provide your followers with constant content.
Over to you
Opt for the best strategy for your coffee shop and implement it right away. Whether you choose to invest in your Instagram effort, grow your email list, create interactive content or include social proof, you’ll pave the way to new customers and the success of your coffee shop.
Cathy Baylis is a freelance writer at Assignment writing service, specializing in personal growth, career development and leadership. She loves sharing her interests with readers, and she has something to say, for sure. Writing is not only her hobby but profession at the same time.